Multi-tasking comes naturally to Mike and is an attribute that serves him well as President at DCM, where he’s responsible for all aspects of day-to-day operations, including revenue, people, and profit. A lawyer, former Chief Commercial Officer at Purolator, and recipient of an ICD.D Designation from the Institute of Corporate Directors, Mike’s a big believer in the power of continuous learning to unleash the potential of individuals and teams. His passion for positive culture is matched only by his passion for efficient processes.
During his time at Purolator, Mike held progressively senior leadership roles to become SVP, Chief Commercial Officer. In that role, he maintained responsibility for sales and marketing, sales operations, corporate development and strategy, alliances, revenue management, and communications. Prior to Purolator, he practiced corporate commercial and real estate law at Goodmans LLP, one of Canada's premier transaction law firms. Mike holds an Economics degree from Colgate University, a law degree from the University of Windsor, an MBA from the Smith School of Business at Queen’s University, and an ICD.D Designation from the Institute of Corporate Directors.
SENIOR RETAIL SALES EXECUTIVE, Shopify
Nichole Porter is a Senior Retail Sales Executive at Shopify, a multichannel commerce platform used by over 800,000 merchants. Having joined Shopify in 2018, her mandate is to help retail brands grow their business using Shopify Point of Sale, hardware and other retail
Solutions. After graduating from University of Waterloo with a Bachelor of Arts in Honours Business and Speech Communication, Nichole curated a retail pop-up company, partnering with over 400 local designers and makers. Toronto Urban Collective was established to convene Toronto's independent talent with a trend-setting audience.
VICE PRESIDENT OF MERCHANDISING, Lowes Canada
Carol Crystal, the Vice President of Merchandising at Lowe’s Companies, which is headquartered in Montreal. Carol previously worked as the director of merchandising at Walmart prior to joining Lowe’s Companies. Carol obtained her masters of business administration at the Schulich School of Business at York University. She has established a strong presence in the retail industry through her diverse experiences in merchandising.
VICE PRESIDENT OF ECOMMERCE, Indigo
Christena Manley is currently the Vice President of Ecommerce at Indigo. After graduating from Queen’s Commerce in 2002, Christena became a senior analyst at Millennium Research Group until she decided to pursue an MBA at Harvard Business School. Shortly after, Christena landed various roles at Loblaw Companies Limited, ultimately leading her into the world of Ecommerce. Today, Christena’s daily tasks as VP of Ecommerce at Indigo revolve around Online Merchandising, Operations, Product Management, and Product Design. We are honoured to welcome Christena back to her Alma Mater.
VICE PRESIDENT OF MARKETING & COMMUNICATIONS, Joe Fresh
Lindsay Cook, an esteemed alumnus from Queen’s University, currently acts as Joe Fresh’s Vice President of Marketing and Communications. After graduating with a Bachelor of Arts in Political Science from Queen’s, Lindsay landed her first role at Loblaws Companies Limited as a Marketing Specialist for instore signage. A few years later, Lindsay transferred to Loblaw’s Joe Fresh Division as a Marketing Manager. Lindsay has been recognized in Marketing Magazine’s 30 under 30 for her outstanding accomplishments in the fast paced and ever-changing world of retail.
VICE PRESIDENT OF CUSTOMER EXPERIENCE, Holt Renfrew
Rochelle Ezekiel, Senior Vice President of Customer Experience at Holt Renfrew, is a known force in the industry. Rochelle’s work experience consists of some of Canada’s most recognized companies such as AOL, Bell Canada, BMO, Hudson’s Bay and now Holt Renfrew. Her ambition and customer centric approach has ultimately led her to become an innovative thinker that drives growth. Her specialities include Multi-Channel Marketing, Driving Return on Investment, Brand Turnaround, Ecommerce, Business Growth & Planning, Analytics, Customer Experience. Prior to her role at Holt Renfrew, Rochelle dominated the retail landscape as Vice President of Marketing at Hudson’s Bay Company. We are pleased to welcome Rochelle to the 2019 Queen’s Retail Forum!
SENIOR MANAGER OF RETAIL AND CONSUMABLE DISTRIBUTION, ME to WE
Alison Nordal is the Senior Manager of Retail and Consumable Distribution at ME to WE. Alison graduated from Queen’s University from the Global Development program, and also received a Graduate Diploma in Business from the Smith School of Business. Today, Alison is responsible for engaging wholesale, licensing and retail partnerships with all third party distributors and agencies in the retail, grocery, and food service channels. In her role, she works closely with chocolate, coffee and artisan jewelry that gives back to developing communities around the world.
DIRECTOR OF PLANNING, Canada Goose
Laura Morris, the Director of Planning for Direct to Consumer at Canada Goose. Laura’s work experience consists of some of Canada’s most recognized companies such as Lululemon, Indigo, and Holt Renfrew. After graduating from Queen’s University with a BA in Honours Political Science, Laura went on to attend the Parsons School of Design in New York City to study fashion marketing. Laura’s work experience has made her a strong force in the industry as she adapts to the evolving retail landscape
The Retail Case Challenge has been an integral part of our conference since 2010 and remains a highlight of QRF for many delegates, year after year. During this highly anticipated event, delegates are encouraged to exercise their creativity, problem-solving skills and teamwork to analyze a written case that simulates a real-world business problem. After a comprehensive analysis, our delegates are tasked with presenting a viable set of recommendations and solutions to a panel of representatives from our partnering company.
The Case Challenge is a unique and highly experiential event, and has provided our partners with valuable recommendations from some of Canada’s brightest undergraduate students. Through this event, we facilitate a unique opportunity for our case partners to provide an authentic reflection of their organizational culture by engaging with our delegates first-hand. Our aim is to foster and encourage professional development amongst our delegates, while providing our partners with an experience unlike any other.