© 2020 All Rights Reserved to the Queen's Retail Forum

The Hottest Trends of Summer ‘18

Alexandra Nobile


The Summer of 2018 has just begun and the biggest concern for all fashion followers is the latest trends for this season. Now that Fashion Month is over, people are putting their newfound knowledge from Fashion Week into gear and creating the hottest street style trends. So, what did we learn from the New York, London, Milan, Paris Fashion Week whirl? A simple concept: there are many styles that are going to stay from the previous seasons, despite fashion moving into new directions. A prime example of such is athleisure, a fashion trend that almost every influencer continues to utilize, and designers appreciate. But what are the new, major trends for Summer 2018?

We’ve got two words – colour and texture. Designers have been transporting us into a new realm with their creative take on fashion by creating uplifting, colourful, joyous clothing. An array of bold statement pieces, coloured pastels, 80s inspired dressing, and fringing galore have flooded the fashion world; a change definitely for the better. The message: politics and the world around us may be a tad gloomy right now, but at least we can dress ourselves positively.


Beginning with the brightest trend of them all, designers have been loving the Crayola colours on almost any fashion piece. Givenchy dressed their models in tomato red statement pieces while Ermanno Scervino designed stunning emerald green dresses that turned many heads. Although many designers hopped on the Crayola coloured bandwagon, Balenciaga took the prize. Dressing their models in head-to-toe yellow and accessorizing with platform Balenciaga Crocs, they certainly won the coolest collaboration of Paris Fashion Week. Balenciaga x Crocs were the only footwear the models wore during Paris Fashion Week and honestly, who wouldn’t love this Summer ’18 trend?

Whether lilac, pink, lemon, or robin’s egg blue, expect to see an array of fashion’s prettiest shades this summer. Designer Preen held a standout show during Fashion Week that was inspired by women’s rights movements. She designed clothing with the goal of emphasizing how women could dress pretty yet powerful at the same time, and her pieces encompassed just that. With one-shouldered dresses and draped jumpsuits in shades of pastel pink and green, Preen perfectly demonstrated the message of “delicate, yet strong.” Other designers such as Chanel took their creative take on lemon yellows, and Celine brought back lilac shades in their pantsuit styles.


When people think checkered print their mind automatically jumps to winter fashion, but checks are making a pretty convincing case for being summer’s new go-to print. We saw a great assortment of checks during Fashion Month with all the famous designers employing their own creative take on the look. Alexander McQueen designed beautiful red and blue jumpsuit plaids, Fendi went so far as dressing their models with checked tights to match the checked dresses, and Burberry took a spin on their famous checked pattern. Be sure to buy some checkered print pieces this summer to keep up with this growing fashion trend!

The list of trends continues with floral dresses, 80s theme sportswear, rubber and plastic jumpsuits/skirts, long blazers, and I could continue on and on! It seems about time to upgrade the Summer 2018 wardrobe…